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Purpose of Job:
To directly contribute to growing British Council business areas and building positive perceptions of the British Council and the UK. To lead on the strategic delivery of (marketing and) communications in MENA, including raising the profile of the region’s programmes and activities in the UK. To provide leadership for the communications staff in the region; to build communications capacity in the regional project staff, including building skills in development and placing communications at the heart of regional projects, ensuring important media presence, and by contributing to building long-term relationships with all major stakeholders and target groups.
Context and Environment:
.
In MENA, the British Council is facing a time of unprecedented challenge and opportunity, including within the digital environment. The landscape of the region has changed dramatically with the advent of the Arab Spring but the outcomes of this upheaval are still far from clear. It is imperative that we develop an effective communications strategy to create awareness and understanding of cultural relations and are able to meet young people’s wish to make their voices heard and to improve their prospects for employment and a better life.
We have ambitious plans to help us meet these new challenges and by 2015, our plans emphasise the need to better understand and interact with our audiences and stakeholders, make more effective use of new digital technologies and increase the impact of what we do by telling our story more effectively.
We are therefore looking for an experienced communications professional to be part of our regional and global team to support the communication of our work in MENA.
Main Duties and Responsibilities:
• Develop and implement an external communications strategy for the region, bringing together core messages from the 3 Strategic Business Units, English, Arts and Education, to establish consistent and coherent messaging from the region to audiences and stakeholders within and outside the region.
• Deliver external communications for the region ensuring consistency of message across all media including print and digital communication materials. Management of relationships with key regional journalists and media institutions.
• Develop and implement a strategy to engage UK stakeholders and to ensure that the key messages of the British Council’s work are communicated effectively.
• Lead Internal communications in the region to ensure that colleagues in the region are fully informed and engaged with the work and aims of the British Council
• Work collaboratively with a diverse team incorporating, SBU heads, regional project managers, regional and country communication communities.
• Together with the regional digital teams, ensure digital content, for websites, social media sites, e-mail marketing, and online campaigns is created.
• Build capacity in Brand management: focusing on consistency, style and tone a of communication, quality in events management and ensure British Council brand compliance of all communication and marketing materials
• Build and lead a team of communication managers from across the region to effectively manage the flow of information in and around the region. Create and maintain an up-to-date calendar of events and work proactively with key staff regionally to ensure activities are promoted in an effective and timely way. Develop impact stories and case studies presenting evidence-based impact at country/regional levels
• Maintain and provide reference information as needed to support regional and country based communication and marketing activities
• Work with the regional and country marketing and communication managers to ensure that communications and marketing outcome targets are met
Purpose of Job:
To directly contribute to growing British Council business areas and building positive perceptions of the British Council and the UK. To lead on the strategic delivery of (marketing and) communications in MENA, including raising the profile of the region’s programmes and activities in the UK. To provide leadership for the communications staff in the region; to build communications capacity in the regional project staff, including building skills in development and placing communications at the heart of regional projects, ensuring important media presence, and by contributing to building long-term relationships with all major stakeholders and target groups.
Context and Environment:
.
In MENA, the British Council is facing a time of unprecedented challenge and opportunity, including within the digital environment. The landscape of the region has changed dramatically with the advent of the Arab Spring but the outcomes of this upheaval are still far from clear. It is imperative that we develop an effective communications strategy to create awareness and understanding of cultural relations and are able to meet young people’s wish to make their voices heard and to improve their prospects for employment and a better life.
We have ambitious plans to help us meet these new challenges and by 2015, our plans emphasise the need to better understand and interact with our audiences and stakeholders, make more effective use of new digital technologies and increase the impact of what we do by telling our story more effectively.
We are therefore looking for an experienced communications professional to be part of our regional and global team to support the communication of our work in MENA.
Main Duties and Responsibilities:
• Develop and implement an external communications strategy for the region, bringing together core messages from the 3 Strategic Business Units, English, Arts and Education, to establish consistent and coherent messaging from the region to audiences and stakeholders within and outside the region.
• Deliver external communications for the region ensuring consistency of message across all media including print and digital communication materials. Management of relationships with key regional journalists and media institutions.
• Develop and implement a strategy to engage UK stakeholders and to ensure that the key messages of the British Council’s work are communicated effectively.
• Lead Internal communications in the region to ensure that colleagues in the region are fully informed and engaged with the work and aims of the British Council
• Work collaboratively with a diverse team incorporating, SBU heads, regional project managers, regional and country communication communities.
• Together with the regional digital teams, ensure digital content, for websites, social media sites, e-mail marketing, and online campaigns is created.
• Build capacity in Brand management: focusing on consistency, style and tone a of communication, quality in events management and ensure British Council brand compliance of all communication and marketing materials
• Build and lead a team of communication managers from across the region to effectively manage the flow of information in and around the region. Create and maintain an up-to-date calendar of events and work proactively with key staff regionally to ensure activities are promoted in an effective and timely way. Develop impact stories and case studies presenting evidence-based impact at country/regional levels
• Maintain and provide reference information as needed to support regional and country based communication and marketing activities
• Work with the regional and country marketing and communication managers to ensure that communications and marketing outcome targets are met
Job Details
| Date Posted: | 2012-07-02 |
| Job Location: | Cairo, Egypt |
| Job Role: | Technology/IT |
| Company Industry: | Education, Training, and Library |
Preferred Candidate
| Career Level: | Mid Career |
