SOCIAL MEDIA MARKETING SPECIALIST
PRIMARY FUNCTION
Drives the company's social media marketing programs, including those designed to increase the base of fans and followers engaging with the brand. Plans social ad campaigns, promotions and contests and reports on results.
ESSENTIAL FUNCTIONS:
- Concepts, launches and tests offers, promotions and contests designed to build the company's base of fans and followers. Monitors and reports results and applies learning to future campaign planning
- Builds and maintains online brand assets (photo collections, posts etc.) for use in social media channels