Friday, June 3, 2011

Brand Manager

Brand Manager urgently required.


Interested calibers are requested to submit their updated resume to mohamed.mongy@seasons.com.eg



Please check the below criteria for your review



Brand Manager :



Brand managers are generally responsible for building brand equity of a company's product or line of products with the help of a cross-functional team, which includes other departments such as product development, market research, advertising, public relations and sales. This collaboration, therefore, develops integrated positioning strategies to ensure maximum brand exposure for a company.



Other critical tasks of a brand manager involve in-depth consumer analysis to determine the overall demand of the company's products; liaising with marketing to create promotional tactics that will boost brand image; review and analysis of sales results of the brand's products to determine future product developments and business opportunities for the brand



Role and Responsibilities of a Brand Marketing Manager :



Plan, strategies and execute marketing designs and activities to establish and maintain brand presence in the market

Define product strategies and road maps

Research and determine product weaknesses and areas to be modified

Develop sales tools and collaterals

Develop effective product positioning in the market

Conduct competitive strategic analysis, consumer segmentation, and consumer insight development

Develop mid-term plan and financial analyses

Brief and train sales personnel

Launch and oversee advertising and media planning

Coordinate activities of specialists involved in the brand positioning of the products

Undertake package development strategies.

Manage the marketing mix-price, promotion, packaging and others

Measure the success of brand performance, assess expenditure against volume, profit and other variable.



Skills:



Very Good Command Of English Language

Computer : Photoshop ,& Ms office → Very Good

Gender : Male

Years of Experience: 6 – 8 in the marketing field

Brand Manager Package : according to the salary range



Ø Competencies:



· Communication skills

· Working under pressure

· Passion for customer service

· Presentation Skills

· Innovation

· Planning & Organizing

· Follow up

· Relationship Building

· Strategic Decision Making