• Leading development of the Trade Marketing Strategy to achieve defined business objectives across all product categories.
• Owning responsibility for the development, execution, and performance of all programs designed to increase presence and ultimate take-away.
• Responsible for management and monitoring of Trade Marketing Investments and initiatives execution.
• Contribute to the Company’s goals and objectives and improve market share, customer satisfaction and productivity performance.
• Establishing channel strategies and implementing the associated plans.
• Development of a trade promotional plan with key customers and channels.
• For any form of communication directly or indirectly linked to Company/Brand equity works under strict supervision and responsibility of Marketing Dept.
• Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives, including coordination with Corporate Trade Marketing and budget management.
• Working closely with key customers to provide category and shopper insights to drive performance.
• Development and delivery of new product development (NPD) plans.
• Leading efforts to leverage the Global Brand Positioning and solidify the company’s superiority through our customers and their showrooms.
• Is responsible for Sales Force Animation Programs and Actions.
• Is actively participating to specific dedicated trainings to Sales Force.
• Responsible for Trade Marketing / Category Management process & solutions with external & internal customers to grow the categories.
• Develop, implement & evaluate category plans to meet profit objectives.
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• Owning responsibility for the development, execution, and performance of all programs designed to increase presence and ultimate take-away.
• Responsible for management and monitoring of Trade Marketing Investments and initiatives execution.
• Contribute to the Company’s goals and objectives and improve market share, customer satisfaction and productivity performance.
• Establishing channel strategies and implementing the associated plans.
• Development of a trade promotional plan with key customers and channels.
• For any form of communication directly or indirectly linked to Company/Brand equity works under strict supervision and responsibility of Marketing Dept.
• Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives, including coordination with Corporate Trade Marketing and budget management.
• Working closely with key customers to provide category and shopper insights to drive performance.
• Development and delivery of new product development (NPD) plans.
• Leading efforts to leverage the Global Brand Positioning and solidify the company’s superiority through our customers and their showrooms.
• Is responsible for Sales Force Animation Programs and Actions.
• Is actively participating to specific dedicated trainings to Sales Force.
• Responsible for Trade Marketing / Category Management process & solutions with external & internal customers to grow the categories.
• Develop, implement & evaluate category plans to meet profit objectives.
Job Details
| Date Posted: | 2012-04-03 |
| Job Location: | Cairo, Egypt |
| Job Role: | Sales |
| Company Industry: | FMCG |
| Joining Date: | 2012-05-15 |
Preferred Candidate
| Career Level: | Management |
| Gender: | Male |
| Nationality: | Egypt |
